Outbreak Company – Cultural Imperialism and Development


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In my last post about Outbreak Company I explored the dissemination of mass culture as a form of soft power, a way of maintaining political, and cultural power within a globalised and changing world. Outbreak Company presents us with an example of Japan using its cultural wealth to create political, social, and economic links with another country. Shinichi acts as a ‘Moe Missionary’ so that Japans government can use this element of popular culture to their own advantage and help cement important relations with a country that no one else currently knows about. There are clear similarities here in the way western anime fans have come into contact with Japan – indeed, many bloggers and fans may only know about Japan through their limited knowledge gleaned from watching anime, reading manga, or playing games. There is much more to Japan than the national cool of anime culture, and most foreigners will never penetrate the barriers of language – we just have look at how poorly anime comedies, and those shows that focus on specific cultural and social aspects of Japanese life can be treated – and culture well enough to see Japan as the average Japanese sees it. Read more of this post

Twelve Days of Anime 2013 – Shingeki no Pingu


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